Emery Lane is not a place but a feeling.

The name Emery Lane was created by co-founder Chad Klock.

A South Dakota native, Emery is the name of the small town where Chad grew up. It’s a tight-knit, small community where everyone knows each other and relationships are formed to last a lifetime. When trying to decide on a name for their newest venture, it was Chad who suggested Emery Lane Homes, as he wanted the brand to evoke the same honest, small-town feel of where he was raised.

Whether it’s a remodel or new build, Emery Lane creates homes that honor neighborhoods with impeccable craftsmanship that are designed for the lifestyle of the modern family. Which is why we want all our clients to “live life on the lane”.

Chad Klock


As a seasoned Realtor and Developer, Chad has been wired into the Phoenix market for close to a decade. With a sharp eye for opportunity and a background in finance and representing home builders, Chad has bought and sold over $100m in single family, multi family and commercial real estate in the previous 4 years.

A South Dakota native and former collegiate basketball player, Chad is always on the go working tirelessly for his clients and looking for the next great project for Emery Lane Homes.

Richard Cardenas


There is nothing more important when selecting a home than the quality of the builder behind it. Richard Cardenas, Co-Founder of Emery Lane brings over 20 years of experience as a General Contractor and Developer who has built ground up or remodeled close to 800 homes across the country. Quality, teamwork and a commitment to his craft have distinguished Richard as one of the top builders in Phoenix.

Richard is a long-time resident of Phoenix and father of four. When he’s not in the field checking on projects, you can find him on the soccer field where he coaches a local Varsity high school team.

Sandra Hoeffer


Sandra is an seasoned industry veteran, managing operations for several large construction and development companies. Her strengths include strategic planning, development and implementation of systems and processes, steering businesses to a financially bright future. In a nutshell she is the ever important “glue” that holds everything together. From Accounting to Project Management, Sandra that touches everything and steers the Emery Lane ship, keeping it running smoothly and on course from day to day. Her positive attitude and focus on open collaboration is an incredibly valuable asset to the team.

Outside of the office, she loves to dance, workout, and hang with her family that includes three fur babies. As Sandra says, “the grass really is greener on Emery Lane!”

Jeanette Avila

Jeanette Avila

Office Coordinator

Jeanette prides herself with exploring and having diversified experience in several industries. A graduate from the University of Arizona, she has worked in development for top producers in wealth management, real estate and mortgage industries throughout her career. Before joining the Emery Lane team, she helped manage operations for an international manufacturing plant in Mexico for several years.

Fluent in Spanish, Jeanette often collaborates with criminal defense attorneys on their cases locally and brings a diverse skill set to the team. Jeanette places importance on her personal growth and development and alongside her career she enjoys yoga, traveling and pushing herself with practices like the Wim Hof (ice-bath) method and focused breath work.

William Herrmann


William joined Emery Lane in January 2019, relocating from Ohio after a ten years as a senior project manager and estimator with an outdoor living design and build company in Ohio. William began remodeling houses in his teens and after college began acquiring and renovating his own rental properties. He loves the challenge and satisfaction of bringing historic homes back to life and creating beautiful new living spaces that the next generations can live and flourish in.

William is a graduate of Franciscan University in Steubenville, Ohio where he studied Business Management and Economics while playing collegiate soccer. After graduation, he later returned to the university to act as the assistant coach of the soccer team for 8 years. When not keeping his keen eye on the progress and attention to detail of the many Emery Lane projects, William dedicates himself to caring for his wife Mary and their two young daughters.

A team player, he shares Emery Lane’s commitment to quality and craftsmanship. He’s a firm believer in “Living Life on the Lane!”

Brenda Varela

Materials Specialist

With almost 10 years of experience in residential construction, Brenda has collaborated and completed numerous home projects ranging from high end residential designs to more cosmetic flips. Applying her design background traits, Brenda is able to oversee the project and its details from construction to cosmetic touches at the end. Timeless and cohesive interiors are her favorite way to describe her design aesthetic.

An Arizona native, Brenda is also a weightlifter and dog mom when not on the field.

Michael Hubbs

Michael Hubbs


Michael joined our Emery Lane Team in March. He has 13 years of experience in the construction industry as a Controller and Project Manager building large commercial/casino projects in the Las Vegas, Denver and San Francisco area.

Before his life in construction, Michael taught Accounting and Statistics at Phoenix College for 15 years and is a Veteran of the United States Army as an Airborne Ranger.

Michael is a fourth generation native Arizonian and a father of three. He is an animal lover and to relax he is an avid golfer and reader of almost any type of book.

Richell Coleman

Richell Coleman

Assistant Controller

From banking, bookkeeping to accounting, Richell has successfully helped many companies implement financial systems for over 18 years.

Recently, Richell has begun her journey in creating her success within the real estate industry. She managed the escrow transaction files for a mid-size real estate team, which both her husband and daughter run in the Metro-Phoenix area. Now a part of the Emery Lane team, Richell is an asset in maintaining a resourceful budget to grow & succeed in client’s expectations.

Richell delights herself by always lending a helping hand. Serving people is her forte, and you can always find her with a contagious smile. She is happiest when she is traveling and exploring the world alongside her family.

Brian Green

VP of Construction

Brian was born & raised in Chandler, AZ. His grandfather owned a framing company in the 80s & that was where his love & passion for construction sprouted. For over 20 years, Brian worked as the Lead Superintendent for familiar builders like Engle Homes, KB Homes, & Gorilla Capital. In 2008, he even became a licensed realtor. Brian brings all his experiences, technical expertise, & knowledge as Emery Lane Home’s VP of Construction. He values teamwork, communication, & ensuring our clients receive the highest & best quality of product & service.

When he is not out in the field supervising & teaching the team, you can find Brian with family. With 5 kids, he’s usually driving them to all their different sporting/activity practices & events. You may even find him in the gym, hiking, playing sports, or any active activity.

Monique Heatherly

Project Manager

Construction Management, Interior Design and Real Estate career choices has formed Monique’s success in the Arizona Custom Home community for over 20 years. She prides herself with innovative ways to streamline the process of building and her passion is to insure that customers enjoy their experience throughout this life changing event.
We are happy to welcom her to the Emery Lane team. She is always willing to help and never shies away from a challenge.

Her children are following in her footsteps. Her son is becoming a skilled Trim Carpenter and her daughter is looking forward to Interior Design school. They are a close knit family that celebrate each other. Her free time is typically spent with any one of her 3 grandchildren or traveling as much as possible.

Shaianne Coleman

Sales & Marketing Manager

Shaianne, born and raised in Arizona, has been a licensed Realtor since she was 18 years old. At the young age of 19 years old, Shaianne graduated from the Grand Canyon University Business School. Before starting sell real estate on her own, she worked heavily in marketing operations in order to aid in company growth & success. Within 2 years as a licensee, Shaianne became a Team Lead of a mid-size team in the west valley. Today, she now brings her skillset to Emery Lane Homes as their Sales & Marketing Manager.

Shaianne loves utilizing and exploring with the latest technology to make everything convenient and easy. She strives to put a smile on everyone’s faces, treating them like family! When Shaianne is not working, you can expect to find her with friends/family enjoying new experiences by traveling or finding the place with the best tasting food & drinks!